![]() The science on why scent marketing is highly effective is fascinating.Ī study done in 2021 published in the International Journal of Contemporary Hospitality Management showed that the diffusion of a scent congruent with brand image improved intention to revisit, perceptions of products and services, and guest satisfaction.Īnother study completed in 2018 surveyed customers about the effectiveness of scent marketing. ![]() To accomplish this, a scent marketing company will create a smell that embodies the company’s values, target audience, and brand identity.įor instance, a company that targets beach-goers and values passion, fun, and simplicity might have a clean, salty ocean smell so that when their customers get a whiff, they feel like they are in a pleasant environment they are familiar with.Ĭasinos in Las Vegas use scent marketing to increase the amount of money gambled, keep customers within their property, and even transport you to the destination they are themed after, like Northern Italy, for instance.Īlthough scent marketing is a relatively new aspect of the science of marketing, plenty of research has been done. ![]() Scent marketing is a marketing strategy that uses olfactory stimuli to influence customers’ buying habits. ![]()
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